Leaders have the opportunity to connect with their employees in a powerful way. In order to build a sustainable and positive future, leaders must listen to the stories being told and how they themselves are telling stories, learn from them, and examine what makes them most effective.

I’m no stranger to a good story. Working in the publishing industry gives me an opportunity to hear the impact that people want to make through their writing and help bring their stories to life. The burning question on a lot of aspiring writers' minds is how to write and publish a successful book—and success looks different to everyone.

Many (not all) physician-/scientist-CEOs have a tendency to revert to their area of comfort by using highly scientific terminology and concepts in ways that derail from the purpose of the presentation: articulating the business case in a finite amount of meeting time.